People are asking us this question in the shop, sometimes wondering what the latest cool new thing is and sometimes just wondering what’s been going on in our lives and in the shop.  A lot of times I don’t have a great answer and reply with a generic “oh this and that…” but lately there has been something very new and exciting for us to talk about.  

Well we’ve picked up a new bike and accessories line and it’s kinda a big deal for us.  As of July, The Broken Spoke is the new and exclusive dealer of Trek Bicycles for Santa Fe and all of Northern New Mexico.  We’ve always sold bikes from brands we believe in and we are incredibly grateful for the relationships that we’ve built with the brands that we have been selling.  But until now we have not had the opportunity to work with a brand as large as and with the name recognition of Trek.  The bikes, parts and accessories that Trek offers are on par with the nicest stuff our industry is producing and in many cases they are able to deliver products at significant cost savings compared to the competition.  Trek also provides many great resources to us, from technical training for our mechanics to business resources for the back office, we believe this move will help us evolve with the times and stay competitive in an increasingly challenging industry.